Are you a Hypnotherapist? How do you introduce yourself when you are meeting new people? As a trainer, I am always interested in how to help my delegates get their hypnotherapy business off the ground.
The easy part is training as a hypnotherapist. The hard part is finding clients and working as a hypnotherapist. When you work for yourself, you are responsible for everything. Marketing, accounts, sales and balancing the rest of your life.
Some training schools say it is easy to earn over £30,000 a year. However, they don’t seem to tell you how. They are very often all over social media. Posting limitless times on Facebook. I am also guessing the other media platforms too. I have no idea when they find the time to easily earn in excess of £30,000. If I did it, I would tell you how to do it.
Me: I am too busy seeing clients, training hypnotherapists, and, some would say, going on holidays, lol. I love my holidays. However, when I am at home, I have to work and posting on Facebook is not work.
When I do meet other full-time hypnotherapists. I ask them what marketing they do and how they attract clients. Without exception, every one of them has said that they have grown their business through networking. I have blogged about networking in the past. I grew my business with networking.
Now that I have been a full-time hypnotherapist for about 20 years. Most of my clients are referrals, or they find me via my website.
I am a great believer in vision boards. Vision boards are about setting your intention. As hypnotherapists, we know that the law of the mind is what the mind can believe it will achieve. Thought is very powerful. What we focus on, we find. Think happy thoughts (did you smile then? I did). We know how important thoughts are.
How do you introduce yourself?
I was talking to one of my hypnotherapists, Jane, who had trained with me about ten years ago. She set up practice part-time and had a part-time job in a school as a nurse. Jane planned to give up nursing and become a full-time hypnotherapist eventually.
Years later, Jane was still working part-time as a nurse. She did not enjoy it anymore and was very unhappy with her work. She found it stressful and unfulfilling. Jane was at the end of her tether and decided to hand in her notice at work.
However, Jane needed a regular income and decided to become a cleaner at the local hotel and focus her attention on her hypnotherapy business. The cleaning job covered her immediate bills, and she worked there four days a week.
Hey presto, very quickly, Jane started seeing more clients. She became busy in her hypnotherapy practice. She rented a room in a beauty salon, and things looked up.
Jane suddenly realised that when people asked her about her job, she would say I’m a hypnotherapist.
She never mentioned her part-time job as a cleaner. For her, the part-time job was not important. It was her way of ensuring that her bills were paid.
Within a few months, Jane cut her hours at the hotel and was now working a few days there. She loved it as it was a great way of exercising without going to the gym.
Jane realised for the first time she thought of herself as a hypnotherapist. It was her job and how she earned a living. That simple… change your thoughts, and you change your world.
Hypnotherapy trainer.
Listening to Jane got me thinking, too. When people asked me what my job was. I would always reply I am a hypnotherapist. Sometimes, I would add to the fact that I also teach hypnotherapy. But again, it was my sideline.
I now think of myself as a hypnotherapist trainer. Let’s see what happens. When people ask me what I do for a living. I simply say I am a hypnotherapist trainer.
I hope you have enjoyed this blog post. Please post in the comments your thoughts.
